Bios Winter, Don

Don Winter with one of his sons at the highest point in Massachusetts, after hiking to the top of Mount Greylock.

Don Winter

Vice President of Marketing

Don has over 25 years of being a research-based marketing consultant, with a specialty in understanding consumer trends,  generations and the affluent market.  He’s worked with many retailers from Wal-Mart to Saks Fifth Avenue.

At Wildlife Trading Company Don not only directs all marketing and sales efforts for the company, but he also enjoys working with our partners to dovetail and complement marketing efforts to bring more visitors to our partners’ attractions as well… and into our shops.

Don is not afraid to admit that he loves show tunes.

He received a B.S. from the Kelley School of Business at Indiana University (Bloomington) with a minor in Sociology.